Friday, 2 June 2017

Juventus Set to Change Stadium Name

Italian champions Juventus have sold the naming rights to their home stadium to Allianz.
The Turin-based club, who won a sixth straight Serie A title this past season, have signed a six-year deal with the global insurance giant and with Lagardère Sports and Entertainment, which agreed a €75 million deal to take ownership of the naming rights to the venue in 2011 through its now-defunct Sportfive agency.

Completed ahead of the 2011/12 season, the 41,500-seater stadium will change its name from the Juventus Stadium to the Allianz Stadium of Turin from 1st July 2017.

Allianz branding will be installed around the building ahead of the switch. Allianz has already put its name to a number of other major footbqall and sports facilities, including Bayern Munich’s Allianz Arena, Sydney’s Allianz Stadium, the Allianz Park rugby union venue in London, Nice’s Allianz Riviera, Allianz Parque in Sao Paulo and Allianz Stadion in Vienna.
“It’s with great pleasure that we welcome Allianz into our family of partners for a deal as special as this one – the naming of our home,” declared Giorgio Ricci, co-chief revenue officer and head of global partnerships and corporate revenues at Juventus.

“The arrival of a global giant in the insurance sector such as Allianz is further testament to how Juventus has established itself as a first-class international institution, whilst enriching a stadium that has played a significant role, since its inauguration in 2011, to creating history with six legendary Scudetto titles celebrated within its walls.

“Our ambition and objective is to collaborate with Allianz for the benefit of our supporters, just as with the other partners who have helped transform the stadium into a theatre, ensuring that each match is a show of entertainment and a welcoming place for families.”

Sergio Balbinot, a member of the Allianz board of management, added: "As Allianz we are particularly satisfied with the partnership around this wonderful stadium, which is one of the established hubs of world soccer. In this structure, unique in Italy, Juventus, a team that can boast an extraordinary series of successes and primary international visibility, plays against all the most important Italian and foreign teams, which are followed, live in the stadium and live on tv, by millions of fans from all over the world.

"Allianz, on its part, is a major global player in the insurance and asset management business, with over 86 million clients in more than 70 countries and a well-recognised and highly regarded brand. The Allianz Stadium in Turin, therefore, is the natural meeting point between such a structure of excellence and a brand like Allianz."
Juventus will take on reigning Spanish and European champions Real Madrid in the UEFA Champions League final at Cardiff's Millennium Stadium on Saturday, bidding to win a first continental title since 1996.

Culled from Sportspromedia

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